Experts Angle - Stand out, don’t sell out, in the age of online influence

Duration: 45 Minutes

How do you get the attention you deserve for you and your business?

Building a profile online — to position you as an expert on a topic or industry — is an essential element in creating a successful business.

So how do you do it? How do you stand out in this complex and crowded space? And avoid selling out on what makes you unique?

In this practical and useful session you will learn:

  • The 3 trends emerging in the age of online influence
  • The influencers to watch and what we can learn from them
  • Tools and insights to build your profile online


Kirryn Zerna is an award-winning speaker, facilitator and consultant. Her passion is to help businesses and leaders to stand out in this age of online influence.

Known for her work in brand communication, strategy and future trends, what’s unique about Kirryn is her broad experience across sectors. She draws on over 15 years experience working with businesses of all sizes – from corporate, government, consulting agencies, small business and high profile individuals. 

Kirryn holds a Bachelor of Management, a Masters of Management and is a Graduate of the Australian Institute of Company Directors. She is regular contributor to Smart Company, Internet Retailing and Westpac’s Ruby Connection.

Kirryn was delighted to be awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist the development of an emerging speaker to become an outstanding professional leader.

You can find out more about Kirryn and her services on Facebook, LinkedIn, TwitterInstagram or her website.

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