Business planning - Product.

Speaker: Westpac's Davidson Institute

Duration: 2.08 minutes

The “Business planning” webinar series sets out a process to create comprehensive, usable business plans to help your business thrive. It’s a business’s product (or service) that attracts customers so a business plan needs to reflect what that product is and how it satisfies a customer need.


The series consists of:

-    Benefits

-    Strategic planning

-    Understanding the operating environment

-    7P’s of planning

-    Purpose

-    Product

-    People

-    Place

-    Price

-    Promotion

-    Performance

Each module is stand alone and they can be viewed in any order.

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